Brexit has been temporarily postponed. As things stand, it could happen either on April 12, or May 22, or could be postponed even further. Dr. John Glen, the Chief Economist of Chartered Institute of Purchasing and Supply (CIPS), shares his thoughts on the current impasse.
Pharma companies have three targeted user bases: physicians, pharmacists, and patients. Various digital platforms are being used to create a satisfactory customer experience. The core focus of these platforms is on patient care, education, and adherence.