By: Rajeswari Venkatesh --
30 June, 2014
Europe is a diverse region in terms of language, culture, economy and regulations unlike North America which is more homogeneous. The sourcing of meetings in Europe depends on several parameters. Meetings in itself being a diversified category with several sub-categories, the parameters are further divided by sub-categories. This paper discusses the factors which go in determining the sourcing of pharmaceutical meetings in Europe.