whitepaper
Strategic Measures for Avoidance of Inaccurate Research Studies
by
Prashant Krishnan
, Senior Research Analyst
28 March 2013
Introduction: This whitepaper focusses on the various strategic measures market research buyers can implement in order to ensure greater accuracy of market research surveys without adversely affecting the market research budgets. Main: This paper gives an insight into the lack of accurate data provided by market research suppliers and the mitigation solutions to overcome this pressing problem faced by clients.
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