Ever Growing Mobile Market Research ? Impact on Sourcing decisions

Abstract / Business Case 1. Introduction: This whitepaper focusses on how clients can address the ever increasing mobile market research industry trends while making sourcing decisions for market research services procurement 2. Main: This paper provides insights on why & how mobile market research capability and advancement could be considered as important agency selection criteria. This paper also highlights key markets and scenarios where the impact of mobile research would be most pronounced.