Agency Staff turnover - Impact on Advertising Industry

Abstract / Business Case 1. Introduction: This whitepaper helps in understanding the pros and cons of the ever increasing attrition rate in advertising agency and its impact on client agency relationship. 2. Main: The objective of this whitepaper is to understand the various factors that lead to increasing attrition rate in advertising industry and how it affects the client agency relationship. It also explains ways in which agency and client can reduce the impact of this and ensure smooth running of business.