whitepaper
Agency Review Meetings? A way to improve client agency relationship
by
Lakshmi Jayakumar
, Senior Research Analyst
27 March 2015
Abstract / Business Case 1. Introduction: This whitepaper helps marketers to understand the importance of regular review meetings with their incumbent agencies to build better client agency relationship. 2. Main: The objective of this whitepaper is to highlight reasons as to why marketers should spend time in evaluating their agency?s works at regular intervals and how review meetings can improve the client agency relationship to produce outcome.
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