08 October, 2019
RALEIGH, North Carolina, October 8, 2019 - The global Point of Sale Materials (POSM) has already crossed a valuation of $29.88 billion and is growing at a steady rate till 2022 according to Beroe Inc., a procurement intelligence firm. The global POS display market is likely to grow at a CAGR of 5.7 percent during the forecast period.
The POSM market is growing at the fastest rate in North America, at a rate of 3.5-4 percent, followed by Europe at 3-3.5 percent and APAC at 1.78-2.8 percent. High market maturity regions include the US, Canada, the UK, Germany, Brazil, France, China, Australia, Italy, and Spain, while medium market maturity regions are parts of Eastern Europe, Peru, El Salvador, and Venezuela.
Beroe, which is based in North Carolina, further stated that procurement experts can access this report on its recently launched market intelligence platform Beroe LiVE: live.beroeinc.com
Growth of retail store formats in the developing markets and development of modern retail in tier-2 and tier-3 cities, especially in the developing markets in Asia and LATAM, will increase the demand for POSMs. Suppliers are investing more in technology to improve their capabilities, thereby adding more value with respect to the services offered, driving the growth of the POSM market. However, consumer preference for online stores may increase further in the future, reducing the significance of other retail formats resulting in lesser demand for POS materials in the future.
Major end-users for POSMs are Retail, CPG, FBT and pharmaceutical companies. Integrating Bluetooth technology into the digital point of sale ecosystem lets businesses engage customers like never before. Other prominent trends in the POSM market include online POP management software, Print on Demand, e-catalog solution, digital reporting systems, and adoption of digital POP displays.
The research methodology adopted for the report included:
Full-service outsourcing is the most commonly adopted model, in which consolidation of requirements is possible with global suppliers. Large buyers are also using bundled outsourcing (strategy, design + rest of the services) especially in heterogeneous markets, where the buyer wants to recalibrate the message for the brand. The hybrid practice is followed among service providers based on geographies and campaign requirements but is not a widely adopted model.
The report also includes:
Beroe is the world's leading provider of procurement intelligence and supplier compliance solutions. We provide critical market information and analysis that enables companies to make smart sourcing decisions—leading to lower costs, greater profits and reduced risk. Beroe has been providing these services for more than 13 years and currently works with more than 10,000 companies worldwide, including 400 of the Fortune 500 companies.
To learn more about Beroe Inc., please visit: http://www.beroeinc.com
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