29 August, 2019
RALEIGH, North Carolina, August 29, 2019 - The current global demand for fluff pulp is estimated to be 4,117 MMT, with the capacity far exceeding the demand, according to Beroe Inc, a procurement intelligence firm. Global fluff pulp operating rates have decreased over the past 3 years and are expected to decrease further due to capacity addictions. While the actual discounted prices of fluff pulp are expected to slowly drop, the list price is expected to stay high, making it more attractive than other fibers.
At a global level, the Asia Pacific region has the highest demand growth for fluff pulp, expected to grow at a CAGR of 6-7 percent till 2021, followed by EMEA (CAGR of 3-4 percent), LATAM (CAGR of 2-3 percent) and North America (CAGR of 1-2 percent). Increasing income levels in emerging markets, such as Brazil, Eastern Europe, India, and China, are creating a greater demand for fluff pulp end-use products.
Beroe, which is based in North Carolina, further stated that procurement experts can access this report on its recently launched market intelligence platform Beroe LiVE: live.beroeinc.com
Adult incontinence is a relatively new segment but accounts for the largest end-user demand for fluff pulp, expected to grow at 7–8 percent till 2021, while the annual demand growth rate of fluff pulp usage in feminine hygiene products is expected to be 3–4 percent in the same period. Diapers are expected to grow at a CAGR of 2–3 percent till 2021.
SAP (Super Absorbent Polymer) is the biggest threat to the fluff industry with its usage growing considerably in baby diapers because of it’s super high absorbency, it’s lightweight and because it causes fewer rashes than fluff. The advent of drylock technology would give scope to the diaper makers to make disposable items without the use of fluff. DryLock technology provides more comfort to the user and is good for the environment also, as it eliminates the use of wood pulp. These, however, come in a premium range of products, which may not be economical for the developing markets.
The research methodology adopted for the report included:
Around 83 percent of the global fluff production is concentrated in Southeast U.S., due to the abundant availability of slash pine and loblolly pine species. The short growing seasons in Europe and Asia, lack of optimal climate condition in Asia, and infrastructure issues in LATAM works in favor of the U.S.
The report also includes:
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