Natural food colors -- though expensive -- to outpace synthetics

In collaboration with Rosemary Joseph, Senior Market Analyst – Flavors and Fragrance
 
Owing to changing consumer preferences, natural food colors such as Paprika and Curcumin extracts are slowly gaining market share. To be sure, Synthetics are still ruling the market with 70% market share; however, Natural colors are fast catching up and its market size is set to grow in the next 3 years.