New sourcing regions to emerge as flavorful Licorice plant is grown outside of its natural habitat

With growing end-use demand, licorice is being grown outside of China and Central Asian regions - the plant's natural geographic habitat. As a result of this, new sourcing regions will emerge in the next 3-4 years, which can potentially alter the supply-demand equation. In collaboration with Rosemary Joseph, Senior Research Analyst - Flavors and Fragrance