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Master Data Management: Definition and Importance

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by Beroe Inc,
4 November 2022

What is Master Data Management and Why is it Important?

Before understanding what master data management is, it's important to understand the concept of master data. Master data is a business's crucial data, including information about its suppliers, products, clients, etc. 

This master data is collected, refined, and enhanced by Master Data Management software, which also synchronizes it with various software applications and analytical tools.

When master data is incomplete, inaccurate, or scattered throughout the organization, it can be detrimental to all facets of the business. 

Why is Master Data Management Important? 

Erroneous master data frequently causes excess inventory, inaccurate demand estimates, and inconsistent data for the same metric. 

Most businesses often employ manual methods when managing data about products, customers, and suppliers. 

Master Data Management software helps improve these processes by bringing transparency, accuracy, and efficiency. It also ensures that the data is correct and managed across all software applications in a transparent manner.

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