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What is Category Intelligence?

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by Beroe Inc,
5 September 2023

Category intelligence is the process of gathering, analyzing, and utilizing relevant data and insights about a specific category of goods or services to make informed procurement decisions. The gathering of category intelligence data involves accessing market dynamics, gaining incisive category insights, analyzing industry outlook and trends, supply market intelligence, selecting the right supplier, performance benchmarks, and pricing data.

This intelligence helps minimize risk to the enterprise, reduce the total cost of ownership for a category, and improve category performance along dimensions that are important to the stakeholder.

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