The coronavirus pandemic has had a significant impact on the fleet management industry, resulting in a sharp reduction in vehicle sales across the world. As manufacturers return to production, global automotive sales forecast is revised to 20 percent reduction from the previous forecast of 22 percent.
Demand Management has been around for many years. While it is relatively easy to explain the underlying concept of demand management within the framework of a company’s supply chain, it is not easy to implement it in real-life given the many complexities involved.
This article explores the new trend in the advertising space on influencer marketing and its impact on buyers while promoting their brand. It discusses the pros and cons of social validation and the precautionary measures that buyers could take to help their brand grow.
Join us on Oct 6 for a webinar on Managing Inflation and Supply Shortages