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What can Pharmaceutical Companies Do with Content Marketing?

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by Sabrina Cai
12 November 2014

Content marketing has brought significance benefits to number of companies in terms of sales revenue, reputation, brand awareness etc. Facing strict regulations and guidelines, pharmaceutical companies have likelihood to generate large benefits from adopting content strategy through various marketing channels such as social media, on-line community etc. Evidence is provided in the article to stimulate the development of content in pharmaceutical industry.   Author: Sabrina Cai

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