Website Content Management System: Next move to engage measure and manage digital experiences

Website content management system or WCMS is one of the powerful web maintenance tools for the technically challenged people. The reason why this tool has gained popularity is because of its less dependence on the hard technical coding. It makes updating the website easier by separating the content from the layout. Companies (Pharmaceuticals) are spending millions of dollars to keep websites update and abreast with the competition. They are hiring website maintenance firms to make changes that vary from a change in existing page or addition of a new page/application. Therefore to make updates to their own website, WCMS lower the cost to maintain the website because there is no need to hire a web developer to do the maintenance work. In-house teams with small amount of training can update and publish content by themselves. Engaging with suitable WCMS provider can also save time and other useful resources which can be put to core activities of the business. Also sophisticated Content Management Systems can learn user behavior and preferences, making your cross-selling and up-selling efforts much more cost effective.   Author: Anurag Anwariya