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Premiumization of Glass Container Decoration

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by B. Arun Srinivas , Senior Research Analyst, Flexible, Rigid, and Bulk Packaging
1 January 2017

The global glass container packaging industry is mainly driven by the large volume demand for beverages in emerging markets such as China and India, followed by other end-use segments such as cosmetics, food, and pharmaceuticals. The cosmetics segment is expected to grow at a CAGR of around 4–5 percent, driven by increasing demand for premiumization. Skin care and color cosmetic segments are expected to register high growth rates of 5 and 7 percent, respectively, over the next five years. Design features, lightweighting, and functionality will be key market drivers for decorative glass containers.

With increasing consumer spending from emerging markets on premium cosmetic products, glass container growth within cosmetics is expected to steadily increase. The market for packed products of less than 50 ml is expected to post the fastest growth and achieve a market share of more than 30 percent in 2022. Decorative glass containers for luxury brands are expected to benefit from this growth.

Decorative Glass

Attractiveness (Major Users: Skin Care, Makeup)

Vacuum Metallizing:

This can be done with various colors such as silver, gold, etc. The use of pastel colors invites consumers to touch the product. Silk Screening, Cold Foiling, Hot Stamping: The use of such printing and finishing techniques offers a highly reflective look, engaging consumers at points of purchase.

Jewel Tone and Pearlescent Effects:

Consumers, especially women, respond to premium and luxury design cues such as jewel tones and pearlescent effects on packaging.

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