PAY BY RESULTS MODEL - Linking Key Performance Indicators to Agency Bonus

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By: FINCE ANNA PHILIP --

12 November, 2014

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PAY BY RESULTS MODEL - Linking Key Performance Indicators to Agency Bonus
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Agency Measurement by using key performance indicators is an evolving trend for achieving effective relationships between the agency and marketer. This article looks at how effectively this objective can be achieved by setting apt KPIs and then linking them to Agency Bonus.   Author: FINCE ANNA PHILIP




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