Marketing Materials - Key Procurement Considerations

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By: Gopika Maya Gopal --

12 November, 2014

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Marketing Materials - Key Procurement Considerations
ARTICLE

This article talks about the importance of marketing materials in increasing brand awareness and the suitable procurement models that are adopted by the companies in the market. Companies are adopting different procurement models based on the type of material and the number of campaigns runs in a year.   Author: Gopika Maya Gopal




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