By: Sneha Das Gupta -- Research Analyst, Professional Services
19 October, 2016
As defined by the Green Meeting Industry Council, “a green meeting incorporates environmental considerations throughout all stages of the meeting in order to minimize the negative impact on the environment.”
“Greening” of an event is the process of integrating eco-friendly decision-making into the production of an event, starting from planning to execution. It incorporates sustainable development practices in all the stages of event management. It starts at the conceptualization stage and involves all the key stakeholders, such as buyers, organizers, venues, sub-contractors and suppliers. Energy saving, waste management, recycling, paperless virtual event management online systems and reduction of carbon dioxide emissions are various ways to produce a “green event”.
About a decade ago, only a handful of Fortune 500 companies used to issue sustainability reports. At present, Corporate Social Responsibility (CSR) is no longer an obligation to the corporates; it is an integral part in the functioning of the organization. Corporates consider CSR as a societal investment which helps in increasing profits, building reputation, and building healthier communities. They have started incorporating “green policies” in their daily operations. Changes are being made to the offices, factories, warehouses and society as a whole, to make it more eco-friendly.
In this article, the following questions relating to “green events” will be answered:
American Red Cross CPO will talk about the Art of Stakeholder Management on Aug 4