Continued Medical Education: How medical communication industry is realigning its resources to create value

author

By: Koustav Chatterjee --

26 September, 2013

Continued Medical Education: How medical communication industry is realigning its resources to create value
ARTICLE

The global CME landscape is witnessing a paradigm shift with the influx of innovative industry support, new regulatory roadblocks, changing supplier landscape and shifting delivery preferences. As regulation limits the opportunity of investing on accredited CME programs, healthcare industry is on dire need to find strategic solutions to leverage CME events which has the potential to fetch HCP contact details and educational medical content, suitable for developing regions. Decentralization management reign the CME landscape as centralized decision making tend to overlook regional market differences. Global healthcare companies are initiating the �Hub & Spoke' procurement management function to retrieve local supply & demand intelligence.CME course content has been prioritized based on the supply maturity and therapeutic relevance of a given market. North America, supervised by industry's leading CME governing body ACCME, offer adequate supply and represent highest maturity. However European countries, despite of the deployment of EACCME, still illustrate inadequate maturity due to language barriers, regional market differences and dissimilar delivery mechanism preferences of HCPs'. Developing regions such as Vietnam & Argentina represent least maturity as they are yet to identify definite CME guideline and their supply strength is limited to local universities, global publishers and regional non-profit organizations. Although Face-to-Face delivery mechanism is most preferred by the HCPs', E-CME has gained steady momentum in recent past. Importance of measuring CME event performance is realized by global healthcare providers and European market initiated pilot studies which include CME Satisfaction Index calculation, evaluation of HCPs' understanding of CME program objectives, reference of HCP's contribution to events and provision for ensuring effective attention and right diagnosis at the point of care �




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