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Continued Medical Education and its importance in the medical communication industry

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by Koustav Chatterjee
23 April 2015

The global CME landscape is witnessing a paradigm shift with the influx of innovative industry support, new regulatory roadblocks, changing supplier landscape and shifting delivery preferences. As regulation limits the opportunity of investing in accredited CME programs, the healthcare industry is in dire need of finding strategic solutions to leverage CME events, which has the potential to fetch HCP (Healthcare Professional) contact details and educational medical content, suitable for developing regions. Decentralization management reigns the CME landscape, as centralized decision making tends to overlook regional market differences. Global healthcare companies are initiating the 'Hub & Spoke' procurement management function to retrieve local supply & demand intelligence. CME course content has been prioritized, based on supply maturity and the therapeutic relevance of a given market. North America, supervised by the industry's leading CME governing body ACCME, offers an adequate supply and represents highest maturity. However, European countries, despite the deployment of EACCME, still illustrates an inadequate maturity due to language barriers, regional market differences and dissimilar delivery mechanism preferences of HCPs. Developing regions such as Vietnam and Argentina represents the least maturity, as they are yet to identify definite CME guidelines and their supply strength is limited to local universities, global publishers and regional non-profit organizations. Although face-to-face delivery mechanism is most preferred by the HCPs', E-CME has gained a steady momentum in the recent past. The importance of measuring CME event performances are realized by global healthcare providers and European market initiated pilot studies, which includes CME Satisfaction Index calculation, evaluation of HCPs' understanding of CME program objectives, reference of HCP's contribution to events and provision for ensuring effective attention and right diagnosis at the point of care.

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