By: Melody Ferraro -- Research Analyst, Digital Marketing
03 August, 2016
For many years mobile phones have represented a market niche. However, they are now transforming the means of communication. Since mobile telephony is an omnipresent reality, it demonstrates a huge advertising growth potential in Latin America.
Given the technology advantage, privacy and uniqueness, smartphone users are attached to their devices. It is therefore easy for marketers to reach their target audience using this medium. Moreover, SMS advertising is the most effective digital channel among Latin American users.
Although Latin American mobile ad market is not as developed as the U.S. or EU, it is expected to grow at a fast rate in the following years.
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