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Sourcing Media in Restricted Markets - Brazil

Source: Mypurchasingcenter.com

Brazil is one of the fastest growing economies with ad spending in the country expected to grow at 9.07% CAGR (Compound Annual Growth Rate) between the years 2013 and 2016. It hosted the 2014 FIFA World Cup and will host another major sporting event in 2016: the Summer Olympics in Rio de Janeiro. These factors alone make it an attractive market for advertisers. When it comes to advertising in Brazil, media agencies are not allowed to operate in the country. This is because in most countries where such agencies operate they usually maintain large accounts and slowly gain dominance over the market thereby overcharging their clients and providing less incentives to media owners. In order to protect the interest of media owners, Brazil has banned the services of media agencies in the country.  – See more at: http://www.mypurchasingcenter.com/purchasing/industry-articles/sourcing-media-restricted-markets-brazil/#sthash.U4xe6NEG.dpuf

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