16 October, 2015
LONDON, OCTOBER 15, 2015 – Global strategic branding firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for procurement intelligence firm Beroe Inc.
Beroe engaged Siegel+Gale to rejuvenate its brand and express the business’s true competitive advantage—to push the possibilities of procurement.
By conducting research, Siegel+Gale developed a brand platform for Beroe to support the growth of the business. The foundation for the platform was a simple truth that represents the benefit Beroe brings to both its clients and employees—freedom to focus.
The new brand visual system serves as an extension of the strategic platform and visually ties to the colourfully crafted brand voice developed by Siegel+Gale. The lens within the Beroe wordmark, for example, represents the focus Beroe brings to their procurement partners’ strategies through deeply focused category knowledge.
“Both clients and employees love the new, refreshed, confident Beroe—one that seeks to create continuous competitive advantage in procurement every day,” commented Anand Narayanan, Vice President, Marketing at Beroe Inc.
“Beroe’s founding spirit was to push the boundaries of what’s possible with procurement intelligence. A decade later, they continue to lead the way in creating and sustaining value for clients who want to make better buying decisions. With this new brand platform, they are poised for continued growth,” said Liana Dinghile, Group Strategy Director, Siegel+Gale.
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centrepiece of the strategies we develop that reveal the unique truths of an organisation, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organisations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.