26 February, 2019
A June report emailed to Retail Dive from Gartner L2 showed loyalty program increases across several different sectors, with launches reported in 2018 by 14.9% of department stores, 5.2% of specialty retailers and 5.9% of activewear retailers. There's still room for growth, though, according to a report from intelligence firm Beroe, which claims that the market will reach $201 billion by 2022. That report, which was emailed to Retail Dive, also notes "growing demand for customizable digital reward programs," in turn leading to higher costs for retailers.
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