11 April, 2019
RALEIGH, North Carolina, April 11, 2019 - The global market for superabsorbent polymers, a major substitute of fluff pulp, is expected to grow at a CAGR of 5.5 percent until 2020, according to Beroe Inc, a procurement intelligence firm. The increasing rate of working women population along with low penetration rate of diapers will drive the demand of fluff pulp market until 2020.
In Southeast U.S., 83 percent of the global fluff production is concentrated due to the abundant availability of slash pine and loblolly pine species. APAC is a major importer of fluff pulp from North America, and the demand from the Asia-Pacific region is anticipated to grow at a CAGR of about 5 - 6 percent until 2020. This growth is due to the increasing consumption of personal hygiene products.
Beroe, which is based in North Carolina, further stated that procurement experts can access this report on its recently launched market intelligence platform Beroe LiVE: live.beroeinc.com
Adult incontinence (bladder leakage) accounts for the largest end use of fluff pulp and it is expected to grow at 7 - 8 percent until 2021. The annual growth rate of fluff pulp usage in feminine hygiene products is expected to be 3 - 4 percent during the next five years. Lastly, the demand for diapers is expected to grow at a CAGR of 2 - 3 percent until 2021. By 2022, these end users are predicted to consume only 89.5 percent of the world fluff pulp.
The ability to make fluff pulp from hardwood is driving the fluff pulp market, and Suzano is the first company to use hardwood fiber to produce fluff pulp, mainly for the sanitary paper market. A key advantage of this new fiber is its lower energy consumption during processing and defibering.
The research methodology adopted for the report included:
A major challenge in the fluff pulp industry in the coming years would be the DryLock technology. It would give scope to the diaper makers to make disposable items without the use of fluff pulp. DryLock technology provides more comfort to the user and is good for the environment also as it eliminates the use of wood pulp. These, however, comes in a premium range of products, which may not be economical for the developing markets.
The report also includes:
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