07 September, 2015
Beverages are one of the most competitive markets in terms of packaging and visual appeal. The influence of visual merchandise on the purchase decision is very high, which only adds to the criticality of packaging. Most of the brand owners and metal can convertors alike, have been constantly trying to push the limits of innovations beyond the purview of printing and down gauging.
Some of the successful product changes are around the can ends facilitating smooth pour, graphic and printing capabilities to make customized cans, etc. However, these were not enough to catapult a brand by positioning itself through a packaging that can functionally stand apart from the competition in a store shelf.
American Red Cross CPO will talk about the Art of Stakeholder Management on Aug 4