18 June, 2015
Beroe relaunched its brand with a new brand identity that describes our DNA - Freedom to Focus - which is a culmination of a yearlong effort to unearth what our efforts really mean for our customers, our employees and all other stakeholders.
For our clients - i.e., procurement teams of global corporations -- Freedom to Focus means they will be in a position to reap continuous competitive advantage. This is made possible because, by working with us, clients will have the freedom to tap into our network of exceptional insights as we continue to maintain real-time focus on developments across multiple categories and industries. Whatever is the challenge, our focus allows clients to save, sustain and create value. Our focus allows them to stay away from those activities that slow them down in the marketplace where time is of utmost essence.
For our employees, Freedom to Focus will entail removing all impediments that come in the way of delivering value to our clients. By removing such impediments - be it redundant processes or systems - Beroe employees will have the freedom to draw on wealth of resources that will help them build deep expertise in their respective categories. By continuously engaging with a network of suppliers and experts, employees will spend less time on non-value adding activities and more time on solving unique client problems, which will also help enrich their respective careers.
We have created a short brand video that captures the spirit of our motto 'Freedom to Focus' - and the satisfaction we derive in enabling competitive advantage to our customers. Every Day.http://www.beroeinc.com/essence/