Beroe presents at Strategic Pharma Asia 2013, Singapore on July 3, 2013

03 July, 2013

Beroe presents at Strategic Pharma Asia 2013, Singapore on July 3, 2013
Pharmamarketingasia.com
Kailash Prasad spoke at the conference- Strategic Pharma Asia 2013 in Singapore. The conference was attended by industry luminaries such as Anuj Reddy (VP, Business Development, Wockhardt), Ryan Li (Senior Strategy Manager, Bristol-Myers Squibb) and Philip Dao (General Manager, Johnson & Johnson). Kailash Prasad spoke on "Keeping up with the Times: Mobile Marketing in China"ン. His talk covered: a) Overview of the pharma advertising regulations and cultural sensitivity b) Taking advantage of China's booming mobile market-healthcare professionals increased favorability towards mobile usage c) Calculating ROIs in mobile marketing over traditional media d) Case studies Kailash Prasad is a Senior Research Analyst at Beroe. He is a Financial and Supply Chain Risk Analyst with category expertise in Marketing Communications. He enables procurement decision making at top Fortune 500 and G 2000 companies across Pharmaceutical, CPG, FBT & Telecom industries.