Kailash Prasad spoke at the conference- Strategic Pharma Asia 2013 in Singapore. The conference was attended by industry luminaries such as Anuj Reddy (VP, Business Development, Wockhardt), Ryan Li (Senior Strategy Manager, Bristol-Myers Squibb) and Philip Dao (General Manager, Johnson & Johnson).
Kailash Prasad spoke on "Keeping up with the Times: Mobile Marketing in China"Ã¯Â¾Â. His talk covered:
a) Overview of the pharma advertising regulations and cultural sensitivity
b) Taking advantage of China's booming mobile market-healthcare professionals increased favorability towards mobile usage
c) Calculating ROIs in mobile marketing over traditional media
d) Case studies
Kailash Prasad is a Senior Research Analyst at Beroe. He is a Financial and Supply Chain Risk Analyst with category expertise in Marketing Communications. He enables procurement decision making at top Fortune 500 and G 2000 companies across Pharmaceutical, CPG, FBT & Telecom industries.