Home / Glossary / What is Category Strategy?

insights-espresso-icon glossary

What is Category Strategy?

Espresso-live Speakers
by Beroe Inc,
5 September 2023

Category strategy is the process of understanding the internal stakeholders’ product and service requirements and analyzing the marketplace to understand market trends, cost drivers, and risks, and building a strategy that aligns stakeholder requirements with the realities of the supply market.

Depending on the complexity and the spend associated with the category, the process further involves determining optimal relationship characteristics and price/cost issues, developing a business case for moving forward, developing and executing a negotiation and contract strategy, establishing a basis for ongoing management and continuous improvement of supplier management for that category, and transitioning this responsibility to appropriate stakeholders.

Linkedin Twitter Facebook
Leave a comment

Please enter a valid name

Post your comment

Please select captcha


Get more stories like this

Subscirbe for more news,updates and insights from Beroe

Get Ahead with AI-Enabled Market Insights Schedule a Demo Now

Schedule a Demo Now