Multinational consumer goods and tobacco company, Imperial Brands, had won the Silver medal as part of the annual Best-in-Class rankings published by Beroe. In an interview, Benjamin Flynn, Global Category Manager -- FM, Property & Utilities, explains how the company went about transforming its Facilities Management category.
Consumer data sourced from multiple entities are used to create a set of internal datasets based on demographics and psychographics. However, extracting meaningful insights out of data collected from multiple touch points was a key challenge for the majority of companies across industries due to differences involved in each dataset.
While many service providers offer cloud-based technology, none so far offers an overarching solution to ensure supplier compliance across all parameters -- ranging from financial risk status to identifying and working with diverse suppliers.
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