The global market for cookware is in a constant state of flux. There are an increasing number of shifts within the industry in terms of raw material, pricing and consumer preferences, which are reflected in suppliers’ activities such as product innovation. Therefore, development of an optimal sourcing strategy is paramount to ensure cost-effective procurement.
There are numerous DMP providers in the market. This causes confusion in buyers regarding which provider to partner with. Thus, buyers often end up choosing a DMP that is not the best fit, which results in a waste of considerable marketing spends.
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