RBI Signs New 10-year Deal with Coca-Cola

Restaurant Brands International (RBI) has announced a renewed partnership with Coca-Cola for its premier U.S. restaurant chains, including Burger King, Popeyes, Firehouse Subs, and Tim Hortons, set to last until 2033. As part of this extended collaboration, Coca-Cola is set to intensify marketing efforts with the goal of increasing customer footfall and enhancing franchisee revenue.

RBI's CEO, Josh Kobza, commented, "Coca-Cola has proven to be an exceptional partner, and we know our guests in the U.S. love to pair our iconic food offerings with Coca-Cola beverages. We are proud to renew our long-standing relationship and work together to grow our market share in the U.S.”

Amr Kora, President of the RBI Global Customer Team at Coca-Cola North America, added,  "The Coca-Cola Company has had a strong partnership with Burger King, Popeyes, Firehouse Subs and Tim Hortons for many years, and we are thrilled to renew this strategic partnership in the U.S. for the next 10 years. We take great pride in providing their guests with refreshing beverage options that we know they love and will be a perfect complement to their food."

These decade-long agreements are strategically tailored to enhance franchisee earnings, strengthen marketing initiatives, and escalate beverage sales.