CATEGORY

Sorbitol Europe

Demand from confectionery and food sectors could have a cumulative impact on the already existing sorbitol demand in the coming months, however this could be balanced by the capacity expansions of the leading players and short survival of the incremental impact of new product launches on the sorbitol market.

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    Jackson, Mississipi
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    Sorbitol Europe market frequently asked questions


    According to the category intelligence report by Beroe., it is expected that the European sorbitol market will increase by 5% since major producers like Cargill, Roquette, and Beneo are heavily investing in expanding capacities to meet the ongoing demand. As per the report, the global sorbitol market is likely to grow by 10% and it's worth noting that sorbitol accounts for nearly 59% of the total polyol production in the world.

    According to the global sorbitol market analysis report, the market for sorbitol is expanding and is mainly driven by increased demand for toothpaste, cosmetics, and food and beverages. Sorbitol is mostly used in humectants, bulking agents, stabilizers, etc. Since toothpaste is an oral care product, it represents the largest consolidated market base for sorbitol suppliers and is also a top-priority industry. Though the usage of sorbitol in these end-use industries is the permanent driving force of the market, the launch of newer products like Starburst (Mars-Wrigley), Gumipod, etc. have further accelerated its demand.

    As per the sorbitol market trends, the prices will witness a downfall in the future since the demand will be compensated by the capacity expansion of leading players. Further, the launch of new products in the last quarter of each year can also influence the price of sorbitol.

    Sorbitol Europe market report transcript


    Regional Market Outlook on Sorbitol 

    European sorbitol production is expected to increase by approx. 5% in 2018, since the major producers, such as Cargill, Roquette, and Beneo, are investing in expanding capacities to meet the ongoing demand.

    Sorbitol is a highly consolidated market, dominated by Roquette and other global suppliers. Global production of sorbitol is estimated to grow by 10% during 2016–2018.

    • Sorbitol accounts for 59 percent of the total polyol production (3.301 MMT) in the world
    • Pharmaceuticals and cosmetics segments drive demand in the EU, with major suppliers, like Roquette, headquartered in this region. France, Germany and the UK are the major consuming regions
    • French Roquette Freres is the largest producer of sorbitol, with several other international production bases with its production capacity of 0.59 MMT/year. Cargill, Roquette, and Beneo are expecting an additional capacity of 12 Th MT, 18 Th MT, and 9 Th MT, respectively, by 2019

    Demand by End-use Applications

    Buyers from personal care industry have higher bargaining power compared to other sectors, since they utilize more than 30% of the sorbitol produced.

    The market for sorbitol is growing, mainly driven by increased demand for toothpaste, cosmetics, and food & beverages.

    • Sorbitol is used in humectant, sweetener, bulking agent, stabilizer, softener and emulsifier, and surface-active properties
    • The majority of demand arises from the toothpaste and food & beverage industries
    • Oral care products, like toothpaste, represents the largest consolidated market base for sorbitol producers, and is a top-priority industry
    • Use in toothpaste, food and confectionary, and in the manufacture of Vitamin C accounts for approx. 75% of the global demand
    • Sorbitol demand from these end-use industries is the permanent driver of the market, however, launch of new products in food sector, such as Starburst (Mars-Wrigley), Gumipod, New Galatine (Katjes), Trebor Ranges (Mondelez) in Q4 2017, accelerated its demand recently

     Price Trend Analysis

    Sorbitol price could witness a downfall in the future, since demand is expected to be balanced by the capacity expansion of leading players and anticipation of short survival of the incremental impact of new product launches in the sorbitol market.

    Increased number of new product entries with sweeteners, such as Starburst (Mars-Wrigley), Gumipod, New Galatine (Katjes), Trebor Ranges (Mondelez) as a result of new market trends of sugar free, less calories, etc., increased the demand for sorbitol and other sweeteners in 2017.

    Market Overview

    • The recent price augmentation was mainly due to supply shortage for an unforeseen demand, due to new product launches in the FMCG industry
    • This high demand started as of September 2017, as Q4 is the main product launch time in the FMCG industry in Europe. Number of launches in Q4 is approximately 5 times of the number of launches in Q3

    Market Outlook

    • The new product launches, which influenced the sorbitol market, is expected to short live, since these product launches with sweeteners were mostly used as product news by the FMCG players to strengthen their brands and market positions
    • In addition, growth in demand is expected to be balanced with capacity investments by the large European players and sufficient raw material availability

    Price Drivers

    Increase in new product launches in the confectionery sector in the last quarter of every year could influence the sorbitol prices in this period. Thus, sorbitol prices in the first and last quarter of every year is likely to be supported by strong demand from new product launches compared to other quarters of the year.

    As manufacturing capacity and capability of suppliers are very critical parameters in the sorbitol industry, important players in the market tend to invest in advance to stay competitive in the market.