Category Intelligence on Prebiotics covers the following
The global prebiotics market is forecasted to witness a CAGR of about 11 percent between 2017 and 2022 to reach nearly $6 billion. Application of prebiotics in the infant nutrition sector is anticipated to witness the fastest growth, driven by increasing consumer awareness.
The growth in the two leading markets, the US and Europe, is anticipated to be relatively slower, owing to the market moving towards maturity. The largest number of prebiotic product patents from these two markets support the indication of maturity. In Asia, Japan and China are the leading prebiotic product manufacturers.
Growing popularity of gut health awareness and prebiotic natural occurrence (GOS) in mother's milk are key factors driving production. Prebiotics application in infant food is anticipated to witness the fastest growth, and infant food accounts for close to 24 percent of the demand share. Europe is expected to remain the leading consuming market of prebiotics. The current ban by the EU and FDA against use of antibiotic growth promoters (AGP's) in feed and food ingredient is a major factor driving growth in prebiotic demand.
Chief Challenge for Prebiotics and the Infant Nutrition
Indisputable benefits of mother's milk and promotion of natural feeding:
The strong advocacy in favor of natural feeding is driving the infant food manufacturers to design products with closest association with the concept, in order to resonate better with mothers and increase market sustenance.
Prebiotics in Infant Nutrition – Market Overview