Global Market Outlook on Honey
Asia-Pacific is the largest and fastest growing market with a CAGR of 5.2 percent over the forecast period and captures a dominant share of 41.2 percent.Steady decline in global honey crop could be attributed to many factors including pesticides like nionicotinoids and climatic changes.
- China is the world’s largest producer and also consumer of honey which consumes 55-70% to meet its domestic need. The global honey market is projected to reach 2.4 million tons majorly driven by growing consumer preference for natural alternative to artificial sweeteners.
- Declining bee population, consolidation activity and integration efforts by honey companies could influence the future market of honey.
Major Producing Regions
Asia-Pacific accounts for more than 50 percent of the global production. Although China constitutes more than 30 percent of the global production, India would be a potential source for buyers located in Asian countries.
China is the world's largest country of beekeeping, honey production exporter and also the power consumption of honey. However, due to quality concerns, India would be preferred over China
- Increasing food & beverage consumption in the US has an incremental impact on the growth of North America’s honey market
- Meanwhile, spanning agricultural industry in Asia-Pacific countries and presence of food manufacturing plants, which are owned by global F&B companies, are expected to bulk up the revenues garnered in Asia Pacific’s honey market
Organic Honey Market
Organic honey supply is anticipated to witness a two percent increase y-o-y. Environmental concerns, together with an increasingly healthy lifestyle of consumers stimulates the growth of organic honey.
New entrants of organic honey would find it difficult to compete with the international vendors based on quality, reliability, innovations in technology and to enter into the market with authenticated certifications
- North America: Organic honey imports by the US constitute 10 percent of the total honey with majority of imports coming from Brazil. Organic honey continues to drive the growth of retail sales in US and Canada
- Europe: Germany is the largest European market followed by France and the UK and other, mainly West European, countries. Germany represents 10 percent of the global organic honey market
- Asia: India and China are emerging markets for organic honey with an increasing consumer preference and growing key players in these regions
Indian Honey Market
Buyers could procure their honey from India, which has eminent global players and also one of the largest producers of quality honey.
Indian honey production witnessed a steady growth from 2005 with the branded honey market growing at a CAGR of 10 percent annually. Indian honey production in 2016-17 was estimated at 91076 MT constituting approximately 6 percent of the global production.
Drivers and Constraints-Honey Production
Barriers of apiculture farming is unlikely to be a paramount threat to the future honey production since remedial measures have been initiated in the major producing regions.The major constraints of apiculture farming are the prevalence of honey bee predators, lack of improved apiculture equipment and lack of market oriented apiculture farming system.