Commercial Print Market Intelligence

Are you looking for answers on Commercial Print category?

Are you looking for answers on Commercial Print category?

  • What are the key trends in Commercial Print category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Commercial Print industry?
  • How is Commercial Print industry performing?

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Report Coverage

  • Market Trends
  • Technology & Innovation Trends
  • Global Supplier List and Capabilities
  • Mergers and Acquisitions

Table of contents

  1. Commercial Print Executive Summary
  2. Executive Summary
  3. Brexit - Impact on Sourcing Commercial Print Services
  4. Brexit Timeline
  1. Commercial Print Market Analysis
  2. Global Market Maturity
  3. Global Industry Trends
  4. Global Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook
  7. Porter’s Five Forces Analysis
  1. Commercial Print Supply Analysis
  2. Supply Market Outlook
  3. Key Global Suppliers
  4. Key Regional Suppliers
  5. Key Supplier Profiles
  1. Commercial Print Cost Structure Analysis
  2. Cost Analysis and Expected Savings
  3. Pricing Drivers
  1. Commercial Print Procurement Best Practices
  2. Sourcing Models
  3. Sourcing Model Adoption
  4. Pricing Models: Comparative Analysis
  5. KPI and SLA Components
  1. Commercial Print End-User Industry Update
  2. Pharmaceutical
  3. Retail

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Global Commercial Print Industry Outlook

  • The global commercial print market was valued at $726–728 billion in 2018E
  • The market is forecasted to grow at a CAGR of ~0.3 percent between 2018 and 2019
  • Regions such as North America and Western Europe and some parts of APAC, such as China and Japan, have high market maturity, and the commercial print market is expected to decline in North America and Western Europe, due to an increase in digitization
  • The future growth of the commercial print industry would be driven by parts of APAC, the MEA and LATAM, owing to considerably less internet penetration and a high customer base


Global Commercial Print - Market Maturity

  • Commercial print penetration is still low outside Europe, North America and parts of APAC
  • About 50–55 percent of the total commercial print market is contributed by the developed markets, such as North America and Europe. China and Japan are the next biggest markets
  • The central and southern parts of APAC and parts of LATAM and the MEA are driving the commercial print market, owing to a large consumer base, increase in spending by buyers, and low internet penetration compared to the developed markets

    Global Commercial Print - Industry Trends

  • Commercial print service providers are increasing their service portfolios by adding value-added services, such as data management, BTL marketing consulting and 3D printing, in order to provide end-to-end solutions to buyers
  • With the help of digital printing machines, faster turnaround is possible, facilitating print-on-demand and hence, avoiding wastage to achieve cost savings

Global Commercial Print - Drivers and Constraints

To counter the effect of the digitization of commercial print, service providers are adding value-added services, such as data management, consulting and e-publishing to retain their clients. However, major segments, such as labels, packaging materials and books for educational institutes, still have sustained demand


  • Value-added services: A wide range of value-added services, like mailing, fulfillment, consulting, graphic design and data management services, enables print suppliers to deliver innovative services to their buyers. Suppliers in the market are competing with each other by providing value-added services to their clients at competitive prices, and they help buyers consolidate multiple print-related activities to a single service provider
  • Potential industry sectors: The demand for print services is primarily driven by the retail, financial services, publishing and food and beverage industries. Demand for on-demand print materials, packaging, wide-format printing, digital printing and other promotional materials by the retail, food and beverage industries is a key driver
  • Eco-friendly practices: The introduction of eco-friendly practices, like soy ink instead of the traditional petroleum-based ink, has reduced the printing industry's impact on the environment and has helped both the buyers and suppliers control their carbon footprints


  • Increase in digitization: With the increase in digitization, it is expected that buyers will adopt more electronic versions of printing materials, such as e-annual reports, e-vouchers and e-catalogues, or use more online channels, like email, the internet or websites, rather than printing materials to target consumers, which, in turn, will affect the demand for print-related items
  • Dependence on feedstock prices: The print industry is dependant on feedstock prices, such as the price of paper, inks, solvents, etc. Price fluctuations for these items have an impact on the print industry. The volatility of the raw material prices poses a risk to the buyers because it has a direct impact on the final prices

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