CATEGORY	SPEND POOL	INDUSTRY
Ad Testing & Campaign Measurement	Marketing Services	Marketing Agency
Advertisement Production	Marketing Services	Marketing Agency
AI Chatbot	Marketing Services	Target Audience
Airport Advertising Services	Marketing Services	Marketing Agency
Animation & CGI (Postproduction)	Marketing Services	Marketing Agency
AR & VR in Marketing	Marketing Services	Marketing Agency
AR Marketing	Marketing Services	Target Audience
Audio Advertising	Marketing Services	Marketing Agency
Audio Production	Marketing Services	Marketing Agency
Automatic Dialer Solution	Marketing Services	Target Audience
B2B E-Commerce	Marketing Services	Target Audience
Banner Advertising	Marketing Services	Marketing Agency
Banners	Marketing Services	Target Audience
Billboard Advertising	Marketing Services	Marketing Agency
Book Publishers	Marketing Services	Marketing Agency
Book Publishers	Marketing Services	Marketing Agency
Brand Licensing	Marketing Services	Marketing Agency
Brand Management Services	Marketing Services	Marketing Agency
Brand Promotions	Marketing Services	Target Audience
Business & Utility Provider Relations	Marketing Services	Marketing Agency
Business to Consumer Research (B2C)	Marketing Services	Marketing Agency
Cable & Satellite Television Services	Marketing Services	Marketing Agency
Campaign Management	Marketing Services	Target Audience
Cashwraps	Marketing Services	Target Audience
Catalog Printing Services	Marketing Services	Target Audience
Cause Related Marketing	Marketing Services	Marketing Agency
Cinema Advertising	Marketing Services	Marketing Agency
Cloud Contact Centers	Marketing Services	Target Audience
Color Card Printing	Marketing Services	Target Audience
Commercial Photography	Marketing Services	Marketing Agency
Commercial Print Services	Marketing Services	Target Audience
Competitive Intelligence	Marketing Services	Marketing Agency
Consumer Behaviour Analysis	Marketing Services	Marketing Agency
Consumer Event	Marketing Services	Target Audience
Consumer, Industry & Competitor Trends	Marketing Services	Marketing Agency
Contact Center Software	Marketing Services	Target Audience
Contact Centers	Marketing Services	Target Audience
Content Marketing	Marketing Services	Target Audience
Contract Sales Organization	Marketing Services	Target Audience
Corporate Social Relations	Marketing Services	Marketing Agency
Coupon Advertising	Marketing Services	Marketing Agency
Coupon Management Platform	Marketing Services	Target Audience
Coupons	Marketing Services	Target Audience
Creative Advertising	Marketing Services	Marketing Agency
Crisis Management Services	Marketing Services	Marketing Agency
Crisis Planning & Avoidance Services	Marketing Services	Marketing Agency
Customer Reviews and Ratings Software	Marketing Services	Target Audience
D2C E-Commerce	Marketing Services	Target Audience
Demand Side Platforms	Marketing Services	Target Audience
Digital Asset Management	Marketing Services	Target Audience
Digital Experience Platform (DXP)	Marketing Services	Target Audience
Digital Marketing Services	Marketing Services	Target Audience
Digital Printing	Marketing Services	Target Audience
Direct Mail Services	Marketing Services	Target Audience
Direct Marketing	Marketing Services	Target Audience
Directional Signage	Marketing Services	Target Audience
DOOH Advertising	Marketing Services	Marketing Agency
E-Commerce	Marketing Services	Target Audience
Ecofriendly Promotional Items	Marketing Services	Target Audience
Ecommerce Enablers	Marketing Services	Target Audience
Ecommerce Fulfillment	Marketing Services	Target Audience
Email Marketing	Marketing Services	Target Audience
Employee Gifts	Marketing Services	Target Audience
Employee Relations	Marketing Services	Marketing Agency
Event Sponsorship	Marketing Services	Marketing Agency
Experiential Marketing	Marketing Services	Target Audience
External Communication	Marketing Services	Marketing Agency
Fiberglass Mannequin	Marketing Services	Target Audience
Field Service Management Platform	Marketing Services	Target Audience
Floor Stands	Marketing Services	Target Audience
Focus Group Research Services	Marketing Services	Marketing Agency
Government Affairs	Marketing Services	Marketing Agency
In-App Advertising	Marketing Services	Marketing Agency
In-depth Interviews (One-on-One Research)	Marketing Services	Marketing Agency
In-Game Advertising	Marketing Services	Marketing Agency
Industrial Signage	Marketing Services	Target Audience
Influencer Advertising	Marketing Services	Marketing Agency
Influencer Management Services	Marketing Services	Target Audience
Influencer Marketing Services	Marketing Services	Target Audience
Instore Merchandisers	Marketing Services	Target Audience
Integrated Advertising	Marketing Services	Marketing Agency
Interactive Digital Signage	Marketing Services	Target Audience
Interactive Kiosks	Marketing Services	Target Audience
Internal Communication	Marketing Services	Marketing Agency
Internet Advertising	Marketing Services	Marketing Agency
Inventory Management Platform	Marketing Services	Target Audience
Investor Relations Services	Marketing Services	Marketing Agency
IVR Platform	Marketing Services	Target Audience
Lead Generation	Marketing Services	Target Audience
Letterpress Printing	Marketing Services	Target Audience
Live Shopping	Marketing Services	Target Audience
Live Streaming Platform Advertising	Marketing Services	Marketing Agency
Location-Based Advertising	Marketing Services	Marketing Agency
Loyalty Programs	Marketing Services	Target Audience
m-Commerce	Marketing Services	Target Audience
Mailing List Compilation Services	Marketing Services	Target Audience
Mailing List Management Service	Marketing Services	Target Audience
Mailing Software	Marketing Services	Target Audience
Mannequin Bust Forms	Marketing Services	Target Audience
Mannequin Head Forms	Marketing Services	Target Audience
Mannequins	Marketing Services	Target Audience
Market Intelligence / Competitive Analysis	Marketing Services	Marketing Agency
Market Research A/B Testing	Marketing Services	Marketing Agency
Marketing Attribution Software	Marketing Services	Marketing Agency
Marketing Automation Software	Marketing Services	Target Audience
Marketing Fulfilment Services	Marketing Services	Target Audience
Marketing Graphic Design	Marketing Services	Marketing Agency
Marketing Technology	Marketing Services	Target Audience
Media Audit	Marketing Services	Marketing Agency
Media Measurement Services	Marketing Services	Marketing Agency
Media Monitoring Services	Marketing Services	Marketing Agency
Media Planning & Buying	Marketing Services	Marketing Agency
Media Relations & Advisory Services	Marketing Services	Marketing Agency
Medical Communication	Marketing Services	Marketing Agency
Merchandising Furniture and Accessories	Marketing Services	Target Audience
Mobile Advertising	Marketing Services	Marketing Agency
Mobile Research	Marketing Services	Marketing Agency
Modular Display Fixtures	Marketing Services	Target Audience
Motion Picture & Video Production	Marketing Services	Marketing Agency
Multicultural Communications	Marketing Services	Marketing Agency
Music Streaming Platform Advertising	Marketing Services	Marketing Agency
Mystery Shopping	Marketing Services	Marketing Agency
Newspaper Publishers	Marketing Services	Marketing Agency
Omnichannel Contact Center	Marketing Services	Target Audience
Omnichannel Marketing	Marketing Services	Target Audience
Online Market Research	Marketing Services	Marketing Agency
Online Survey Software	Marketing Services	Marketing Agency
OTT Advertising	Marketing Services	Marketing Agency
Out-of-Home Advertising	Marketing Services	Marketing Agency
Over the Top Marketing	Marketing Services	Target Audience
Packaging Design Services	Marketing Services	Marketing Agency
Panel Market Research	Marketing Services	Marketing Agency
Periodical Publishers	Marketing Services	Marketing Agency
Personalized Advertising	Marketing Services	Marketing Agency
Planning or Layout of Graphic Production	Marketing Services	Target Audience
Point of Purchase Signage	Marketing Services	Target Audience
Point Of Sale Materials	Marketing Services	Target Audience
Poster Advertising	Marketing Services	Marketing Agency
Pre-press and Artwork	Marketing Services	Target Audience
Primary Market Research	Marketing Services	Marketing Agency
Print Advertising	Marketing Services	Marketing Agency
Product Naming & Branding Services	Marketing Services	Marketing Agency
Product Placement Advertising	Marketing Services	Marketing Agency
Programmatic Advertising	Marketing Services	Marketing Agency
Programmatic Media Buying	Marketing Services	Marketing Agency
Project-Based Communication Services	Marketing Services	Marketing Agency
Promotional Items	Marketing Services	Target Audience
Public Affairs	Marketing Services	Marketing Agency
Public Relations	Marketing Services	Marketing Agency
Publicity & Marketing Advisory	Marketing Services	Marketing Agency
Qualitative Research	Marketing Services	Marketing Agency
Quantitative Market Research	Marketing Services	Marketing Agency
Radio Networks	Marketing Services	Marketing Agency
Radio Stations	Marketing Services	Marketing Agency
Reprographics Services	Marketing Services	Target Audience
Reputation Management Services	Marketing Services	Marketing Agency
Retail Analytics	Marketing Services	Target Audience
Retail Distribution Services	Marketing Services	Target Audience
Retail Measurement Data	Marketing Services	Marketing Agency
Retail Media Advertising	Marketing Services	Marketing Agency
Retail Sales Brokers	Marketing Services	Target Audience
Retail Store Fixtures	Marketing Services	Target Audience
Sales Counters	Marketing Services	Target Audience
Sales Enablement Tools	Marketing Services	Target Audience
Screen Printing	Marketing Services	Target Audience
Search Engine Optimization	Marketing Services	Target Audience
Secondary Market Research	Marketing Services	Marketing Agency
Security Printing Services	Marketing Services	Target Audience
Shopper Marketing	Marketing Services	Target Audience
Shopper Research & Analytics	Marketing Services	Marketing Agency
Signage	Marketing Services	Target Audience
Social Commerce	Marketing Services	Target Audience
Social Listening	Marketing Services	Target Audience
Social Media Advertising	Marketing Services	Target Audience
Social Media Management Platform	Marketing Services	Target Audience
Social Media Marketing Services	Marketing Services	Target Audience
Sound Recording Studios	Marketing Services	Marketing Agency
Sponsorship Services	Marketing Services	Marketing Agency
Sports Sponsorship	Marketing Services	Marketing Agency
Stakeholder Relations	Marketing Services	Marketing Agency
Storage Cabinets	Marketing Services	Target Audience
Store Fixture Installation	Marketing Services	Target Audience
Store Front Signage	Marketing Services	Target Audience
Subscription & Publication Services	Marketing Services	Marketing Agency
Subscription Based E-Commerce	Marketing Services	Target Audience
Supply Side Platforms	Marketing Services	Target Audience
Sustainable Mannequins	Marketing Services	Target Audience
Sustainable Marketing	Marketing Services	Target Audience
Syndicated Forecast Studies	Marketing Services	Marketing Agency
Talent Agency	Marketing Services	Marketing Agency
Tech-Enabled Market Research	Marketing Services	Marketing Agency
Telemarketing Services	Marketing Services	Target Audience
Telephone Answering Services	Marketing Services	Target Audience
Telephone Market Research Services	Marketing Services	Marketing Agency
Teleproduction & Postproduction Services	Marketing Services	Marketing Agency
Television Advertisement Placements	Marketing Services	Marketing Agency
Television Advertising Services	Marketing Services	Marketing Agency
Television Broadcasting	Marketing Services	Marketing Agency
UI/UX – User Interface & User Experience	Marketing Services	Target Audience
Usage & Attitude Market Research	Marketing Services	Marketing Agency
UX Research	Marketing Services	Marketing Agency
Variable Message Signage	Marketing Services	Target Audience
Video Customer Experience	Marketing Services	Target Audience
Video Management Software	Marketing Services	Marketing Agency
Video-on-Demand Advertising	Marketing Services	Marketing Agency
Virtual Reality Marketing	Marketing Services	Target Audience
Visual Merchandizing, Fixtures, and Furnishings (VMFF)	Marketing Services	Target Audience
Warehouse Management System	Marketing Services	IT
Web Content Management Software	Marketing Services	Target Audience
Website Analytics	Marketing Services	Target Audience
Wholesale Distribution Services	Marketing Services	Target Audience