CRM Specialist (Salesforce & HubSpot)

Position Title: CRM Specialist

Experience Required: 5-8 Years

Role Overview:

We are seeking a highly skilled CRM Specialist with mandatory hands-on experience in Salesforce and HubSpot. The ideal candidate must have end-to-end operational expertise in HubSpot and strong reporting capabilities in Salesforce. This role requires deep understanding of CRM automation, lead lifecycle management, and performance reporting.

Job Responsibilities:

HubSpot (End-to-End Management)

• Complete ownership of HubSpot CRM operations
• Lead scoring setup and optimization
• Workflow automation setup and management
• Landing page creation and optimization
• Email campaign setup and automation
• Pipeline management and lifecycle stage configuration
• Integration with marketing and sales tools
• Data hygiene, segmentation, and database management

Salesforce (Reporting & Analytics)

• Creation and management of reports and dashboards
• Sales performance tracking and analysis
• Data validation and CRM hygiene
• Custom report building for sales and leadership teams
• Performance insights and forecasting support

Required Skills & Qualifications:

• 3+ years of CRM experience
• Mandatory hands-on experience with Salesforce (Reporting)
• Mandatory end-to-end operational expertise in HubSpot
• Strong knowledge of lead scoring models and automation workflows
• Experience in landing page creation within HubSpot
• Strong analytical and reporting skills
• Understanding of sales funnel management
• Knowledge of CRM integrations and APIs is a plus
• Excellent problem-solving and communication skills

Key Competencies

• Analytical mindset
• Process-oriented approach
• Strong attention to detail
• Cross-functional collaboration skills