Insights
Beroe and nnamu – optimizing negotiations for optimal savings
Our penultimate installment from Beroe’s guide, An Introduction to Real Autonomous Negotiation, explores how Beroe’s acquisition of nnamu in March 2025 has brought together industry-leading market intelligence with a practitioner-built autonomous negotiation engine. Enhanced by game theory nnamu offers procurement professionals a solution that redefines what “best-in-class” looks like. By combining negotiation science, proprietary data and advanced agentic AI, Beroe and nnamu are setting new benchmarks for achieving measurable, scalable savings in even the most complex sourcing environments.
Beroe’s nnamu – optimizing negotiations for optimal savings
At a time when organizations are seeking not just better tools but better outcomes, nnamu offers a differentiated, practitioner-built platform for autonomous negotiation.
Founded by a team of game theorists, data scientists, and seasoned procurement experts, nnamu was built to bring the strategic power of negotiation science into the everyday operations of procurement teams.
What sets nnamu apart is not just its use of AI, but how that AI is applied. More advanced than e-auctions or ‘haggle bots’, its core engine blends advanced game-theoretic algorithms with deterministic rules and probabilistic logic to create a negotiation agent that is intelligent, transparent, and autonomous. Trained on over €400 billion in real-world sourcing transactions and more than 3,000 high-stakes negotiations, nnamu’s algorithms are both deeply experienced and uniquely proprietary.
nnamu was designed not just to scale automation, but to scale insight. It empowers procurement teams with embedded intelligence that recommends, runs and learns and improves with every event; no steep learning curve, and no advanced training required.
Enhanced with Beroe’s industry-leading market intelligence, nnamu leverages the companies’ synergies to offer an unprecedented combination of contextual data, strategic automation, and negotiation science.
Beroe’s nnamu takes the lead in generating agentic outcomes based on its world-leading market intelligence & insights product range: adding an agentic AI for autonomous negotiation that can handle complex multilateral procurement scenarios and implementing advanced game theory with proprietary data that ensures 3-5% additional savings beyond traditional approaches. This combination creates a unique solution in the market that leverages cutting-edge negotiation science with Beroe's deep market intelligence.
nnamu vs. competitors
| Provider | Negotiation technique | Data intelligence | Autonomy level |
|---|---|---|---|
| Provider 1 | Rule-based | Moderate | Workflow-focused |
| Provider 2 | AI chat-based | Strong | Semi-autonomous |
| Provider 3 | Configurable rules | Moderate | Manual-heavy |
| nnamu | Advanced negotiations and game theory techniques + probabilistic logic | Unique game theory dataset for multilateral and world-leading market intelligence for bilateral + AI-driven | Autonomous execution, supportive in decision-making |
To learn more, download our complete guide An Introduction to Real Autonomous Negotiation here.
Author:
Christian Paul is the Director of Initiatives at Beroe and the founder of nnamu. A former consultant with decades of experience in high-stakes negotiation strategy design, he now leads Beroe’s efforts in advancing AI-led negotiation and sourcing innovation.
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