Company
About Beroe
As a Procurement Professional, you’ve got decisions to make, things to change, and zero time to waste. You need trusted insights and guidance when the supply market shifts. Not in a day. Not in an hour. Now.
Procurement is serious business. That’s why there’s Beroe.
Empowered procurement teams make smarter faster decisions
Every day, we enable tens of thousands of procurement professionals to make the right decisions for their business. With Beroe, you're always in the driver’s seat. We're here to take uncertainty out of the equation—setting the optimal direction, helping you navigate at every turn to find the optimal route to unlock efficiencies in a changing world.
Who we are
A study conducted by our founding team in 2006 found that procurement teams struggle with a lack of good market intelligence and supplier risk analysis. At that time, most sources were generic, outdated, and often inaccurate. That’s why we founded Beroe: to meet a market need for custom analysis and market research.
Today, we are a sector leader in procurement intelligence, and our business is global. We work with highly regarded blue-chip businesses, including 80 percent of the Fortune 500.
Beroe engages with its customers through beroe Live.ai, a comprehensive procurement productivity suite. It features 12 modules addressing specific needs, such as cost intelligence, price intelligence, market intelligence, and supplier risk. Our platform ensures procurement organizations stay ahead, minimizing surprises and maximizing margins.
The strength of Beroe’s client offer encompasses technology leadership and analyst expertise, which are embedded into our core solutions and have driven our success to date.
How does Beroe help?
When building a category strategy, in engaging with suppliers and other players in the overall market, you want to make sure you’re always one step ahead and have all the information you need at your fingertips to craft the most robust strategy. With Beroe Live.ai, procurement organizations have all the tools they need to stay as informed as possible.
Ultimately, our goal is simple: To help procurement minimize surprises and maximize margins. Those are the two vectors on which we measure the value we deliver.
Core services
Market intelligence
Real-time insights into market behavior, supply and demand, price trends, and long-term market evolution.
Supplier intelligence
Continuous updates on supplier health, including financial stability, ethical risks, capabilities, and capacities.
Supply chain insights
Comprehensive visualization of the entire value chain, identifying potential constraints or issues.
That’s why there’s Beroe
Every day, we enable thousands of procurement professionals to make the right decisions for their business. With Beroe, you're always in the driver’s seat. We're here to take uncertainty out of the equation - setting the optimal direction, navigating you at every turn, and rerouting strategically as things change.
Partners
Beroe’s data, content, and platform partners provide in-app and embedded procurement intelligence. Our growing ecosystem of more than 30 partners are leading global solution providers that complement our offerings and give you greater access to real-time data and information. Learn more about our trusted partners.
Milestones and company history
2006 – CEO and Founder, Vel Dhinagaravel starts Beroe at North Carolina State University along with Robert Handfield to meet the massive knowledge gap in understanding the procurement community's supply market dynamics.
2007 – Beroe sets up its offshore operations with a team of 3 research analysts in India.
2010 – With over 50 customers globally, Beroe sets up offices in other international locations, starting with Shenzhen, China, followed by Rosario, Argentina.
2011 – Beroe transitions from a generalist approach on research to a category specialist approach. Growing strength to strength, Beroe opens its second location in Chennai, India (our sixth globally)
2013 – Develops Beroe's offering in line with its growth. Launches Beroe Infinity and Beroe Insync (the precursor to Beroe LiVE)
2014 – Relaunches its brand with a new identity - Advantage Procurement.
2017 - Introduces a four-day workweek to improve the work-life balance of its employees.
2018 – FreeTheIntel. Launches Beroe Live.ai - an on-demand procurement intelligence platform with access to research spanning 200+ categories for free.
2019 - Created the largest community for procurement professionals on Beroe Live.ai, with over 100,000 members from 20,000 companies.
2020 - Launch of Abi, an AI-enabled assistant enabling conversational interactions.
2024 – Brand relaunch and platform expansion to reflect the company’s transition from a custom research shop to a digital-first enterprise.