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Will Platform-as-a-Service Challenge the Existence of Vertical CRM?
by
Saheli Hazra Chakraborty
, Senior Research Analyst
30 June 2014
CRM has been a key spend in the IT spend pool for any organization to improve their visibility and enhance the decision making capabilities. But an ever increasing spend and difficulty in achieving the right CRM solution for one?s organization have always been a challenge, mainly for highly regulated industries like life science and healthcare, telecommunication, financial services, etc. Hence, the evolution of niche or vertical CRM solutions to provide with the best-fit solution to the customers.
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