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Soy vs. Whey Protein: Demand Shift

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by vijayabharathi G
10 July 2012

Growing consumer awareness on the health benefits of soy through credible research continues to boost the sales of soy products. Substitution of whey protein with plant based protein such as soy and pea protein is witnessed in the recent trend owing to ease in availability and lower pricing of plant based proteins.???? The technical advancement on extraction of plant protein ingredients aids in reducing the amount of non ï¾Âƒ?? nutritional components in plant protein bolsters the growth of plant protein ingredients.

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