Importance of Specialty Sampling Agencies for Baby Products

Abstract ? Sampling agencies provide services like new mom sampling in hospital, providing free kits online and offline through different channels to support manufacturers in the Consumer Packaged Goods (CPG), Food Beverage and Tobacco (FBT), Pharmaceutical and other consumer product industries to promote their products. ? This white paper explores the sampling agency landscape, current engagement models and some of the key challenges involved in the selection of such agencies, while providing some pointers for meeting the challenges.