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Rising Prominence of In-house Agency in Matured Markets

Espresso-live Speakers
by Lakshmi Jayakumar , Senior Research Analyst
31 December 2014

Abstract / Business Case 1. Introduction: This whitepaper helps marketers to understand how an in-house capability of creative and production services could help bring cost effectiveness and reduce the time required to implement the campaign 2. Main: The main objective of this paper is to help marketers understand the increasing importance of developing an in-house creative team to optimize their spend in the advertising category and decrease the sourcing complexity by reducing the dependence on advertising agencies for quick turnaround campaigns that involve less strategic innovations

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