Right Supplier Mix ? Digital Marketing

It has been observed that besides a Global AOR, pharmaceutical companies often use regional or local agencies depending on the brands and campaign,for specific projects and/or campaigns, or for brands that are only specific to a region (for example, a drug that is only approved for a specific country or for a specific capability, such as a city wide campaign, or a specific technology, such as SMS messaging for mobile couponing, from a smaller local agency). This trend is pronounced during the drug launch phase leading up to an increase in digital marketing budget. In the present day,pharmaceutical companies have been looking at agility in terms of better accessibility of the marketing content to physician; oftenat the cost of an increment in the digital marketing spend during the initial phase of the drug launch leading up to the mature phase of the drug.