whitepaper
Remnant Media Planning ? A Procurement Perspective
by
Devashish Bajaj
, Senior Research Analyst
31 December 2014
Abstract / Business Case 1. Introduction: Companies are often looking for more avenues to save cost in their media procurement. While long term cost savings can be achieved through contractual agreements with agencies, short term savings can be received through purchasing remnant media spaces with agencies 2. Main: This paper provides a basic understanding of remnant media buying and provides a perspective of when it may be helpful.
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