Publicis + Omnicom - The Merger of the Titans & its Impact on Advertising Procurement

The proposed merger between Publicis and Omnicom has created a ripple in the advertising industry. The question amongst the global marketers & sourcing managers is how it is going to affect their brands and their procurement strategies respectively. Do they need to continue with their current sourcing practices or develop a game changing roadmap in order to leverage the benefits out of the merger? This whitepaper analyzes the individual entities before and after merger, provides a comprehensive risk analysis on the new entity and the way forward for procurement managers who are likely to be impacted by the tectonic shift in the advertising landscape.