Procuring media in restricted markets ? Brazil

Abstract / Business Case 1. Introduction: This whitepaper focusses on identifying the problems of clarity, media rebates and low consolidation opportunities that are a problem for companies trying to buy media in Brazil. 2. Main: This paper provides a basic understanding of the current situation in Brazil and why it is necessary for clients to consider these markets for expansion. It then identifies the different problems/restrictions that are present in the market for media buying and tries to offer solutions to receive best benefits.