The Pitfalls of Market Research in India-Whitepaper

This paper gives readers insights on key issues facing the market research industry in India Before we understand the pitfalls of market research in India, one must appreciate the industry structure and dynamics. For each industry sector, we have a couple of major players who dominate the entire sector- for instance, Nielsen for FMCG sector, GfK for consumer durables sector, IDC and GfK for telecom sector Thus, this monopolistic structure of market research industry in India has had severe repercussions for corporate sector which will be examined in the following sections